Understanding the Term “Powerful” in Communication

During a recent instructor training, I was asked a thoughtful question regarding the use of the word powerful in our materials—specifically, its use in reference to how we sound when we speak. The participant questioned why this word was chosen in the Mandt System curriculum and whether being powerful or being perceived as powerful should truly be the goal. Their concern suggested that the term may have carried a negative connotation, likely influenced by their interpretation of its meaning.

To clarify, the dictionary offers two relevant definitions of powerful:

  1. Having control or influence over people and events.
  2. Having or producing great force or energy.

In the Mandt System, we emphasize how our appearance and tone contribute to communication. With that in mind, elements from both definitions are applicable. We must be conscious of how our words, actions, and behaviors influence others and shape events. Equally important is the awareness of the energy we bring into interactions and how it can shift the dynamics of a situation.

Consider a time when you witnessed a change in someone’s behavior due to the actions or words of another. Perhaps someone was excluded or bullied, and this impacted how they felt about themselves or the group. On the other hand, think of a moment when positive recognition—like praise or a compliment—boosted your confidence and altered your mindset. Both examples reflect the profound impact we can have on others.

We all possess significant power to influence those around us. Because of this, we must use our power with intention and care. The goal is not dominance, but rather to communicate in ways that uphold dignity and respect for everyone involved. When we do this effectively, we help create environments where people can confidently say:

“In this place, with these people, I feel safe.”

Dr.Charla Heddin Ed.D – Mandt Faculty Member

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